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Tuesday, 29 March 2016 00:00

Norton 360 Product Launch Experience No matter what sort of event you are holding, if you want immersive engagement - and we mean the proactive, excited kind of engagement - then you’ll have to create an event experience that captivates your crowd.  This was the case when Norton 360 by Symantec came to us (a few years ago now) with just such a request - they were soft-launching their latest version of the famous antivirus program,…

Friday, 18 March 2016 00:00

  Can you take a joke? Seriously…can you? Are people becoming too sensitive? Can we still take a joke? Or should we be more discerning about what we consider to be humorous? Political correctness is a touchy subject – sure, there are some things that are definitely a no-go zone, and some jokes that can be widely understood as jests in good faith. But what about the jokes, comments, or off-hand remarks that were made…

Sunday, 28 February 2016 00:00

Retail Marketing is Changing - It's More Entertainment and Theatrical In today's always connected lifestyle, many of us are constantly trying to find a moment away from our phones and our emails. It's a desire not motivated by any nostalgia for an analogue lifestyle, nor is it a matter of distrust towards a heavily technological existence, but rather somewhere in between - we miss the experience of experiencing. The instantaneous gratification of being able to…

Saturday, 13 February 2016 00:00

Applause’s Guide to BRG (Big Romantic Gestures) Valentines Day is a day meant to celebrate romance and love, and for most people, it’s a great day to make a big romantic gesture for their significant other. Of course, you shouldn’t restrict big romantic gestures to February 14th, so today we’ll talk about how we can help you create the perfect everlasting memory, stress-free, any day of the year. The Venue Everything comes back to the…

Friday, 05 February 2016 00:00

Under the Big Top... We often receive requests for circus themed entertainment. It ranges anything from hiring a Ring Master MC, maybe a juggler or two, or a full-fledged affair that includes stilt characters, acrobats, hula hoopers…the whole shebang. And why wouldn’t it be a popular request? The circus has always been a thing of fancy and fantasy when we were children, and as adults we are still entranced by elegant yet death-defying acts seen…