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Sunday, 28 February 2016 00:00

Retail Marketing is Changing - It's More Entertainment and Theatrical In today's always connected lifestyle, many of us are constantly trying to find a moment away from our phones and our emails. It's a desire not motivated by any nostalgia for an analogue lifestyle, nor is it a matter of distrust towards a heavily technological existence, but rather somewhere in between - we miss the experience of experiencing. The instantaneous gratification of being able to…

Saturday, 13 February 2016 00:00

Applause’s Guide to BRG (Big Romantic Gestures) Valentines Day is a day meant to celebrate romance and love, and for most people, it’s a great day to make a big romantic gesture for their significant other. Of course, you shouldn’t restrict big romantic gestures to February 14th, so today we’ll talk about how we can help you create the perfect everlasting memory, stress-free, any day of the year. The Venue Everything comes back to the…

Friday, 05 February 2016 00:00

Under the Big Top... We often receive requests for circus themed entertainment. It ranges anything from hiring a Ring Master MC, maybe a juggler or two, or a full-fledged affair that includes stilt characters, acrobats, hula hoopers…the whole shebang. And why wouldn’t it be a popular request? The circus has always been a thing of fancy and fantasy when we were children, and as adults we are still entranced by elegant yet death-defying acts seen…

Tuesday, 26 January 2016 00:00

Slip, Slop, Slap, Seek and Shade Much like the 5 Ds of Dodgeball, these 5 S's of Summer (no, not seconds) should roll off of your tongue. Source: usatoday Australian summers are postcard perfect, and often the selling point for tourists and travel agencies. And who could blame them? The images of pristine strips of sand dividing an endless crisp ocean from the gorgeous landscape are the perfect setting for romantic walks, or laughter-filled family…

Monday, 14 December 2015 00:00

Ho ho ho! Merry Star Wars! Recently, we received a request from a client asking if we could help them put together a Christmas themed event. We’d just begun to dust our hands for an easy job, but then the client added an extra request: Can you incorporate Star Wars? The kids love it. We perked up, and immediately knew this would be an entirely new kind of creative fun: Theme Mashups! The key to…