Feeling the financial squeeze? In tight economic times, the marketing budget is one of the first things to be slashed. But you’re still expected to put on a high quality launch for the new product range. If you’re feeling deflated at the thought of balloons and crepe paper streamers, it’s time to think laterally. Creative product launch and promotional entertainment solutions are here for you!
You can waste a lot of unnecessary funds on overpriced 'solutions' and last minute 'panic purchases'.
Professional entertainers buy you confidence and cohesion. Your product / brand launch will have a central focus, a high engagement factor and every person there will know exactly what you are launching and how it benefits them.
Too often we see promotional entertainment, activations, and product launches focusing on a slick, streamlined gimmick, so much so that it feels sterile and clinical. We believe promotional entertainment should be welcoming, engaging, and filled with heart and soul. We believe that it is the experience of being there, and being engaged, that truly sticks in people’s minds.
No one likes being mindlessly sold to, like they were just another tick on the profit ledger.
In 2017, we helped Kaboodle Kitchen launch their cut-to-measure, flatpack kitchen design. Using our creative and effective "Advertainment" methods, we aimed to engage our audience with lasting information retention, geared towards the specific demographic.
At the Bunnings Team Member Expo, we paired an eccentric and energetic character with a game show quiz with trivia questions based on important product information. The character - Cupido - engages the target demographic audience (Bunnings team members seeking information on new products) walking by with a quick and simple challenge: score the highest in the Kaboodle Quiz and win a tray of deli meat for their store. The quiz used colourful, interactive, and multimedia format questions to pique interest, and Cupido's banter and personality kept the atmosphere lighthearted and easygoing.
At the Hire-a-Hubby conference, Cupido returned to surprise a conference filled with handymen to promote Kaboodle Kitchens. Because this group was sitting down for a set amount of time, Cupido's role evolved to better suit the target audience. By roving the event space and engaging with a mass crowd with a fun personality, Cupido engaged the crowd's interest throughout the event, and a trivia quiz at the end based on the content of the event ensured that the audience are encouraged to retain the information for futuer use.
Applause entertainers have helped launch a lot of products for major brands. Our experience, creativity and professionalism gives you access to presentation ideas you may never have considered. Edge ahead of your competition. First impressions count, and you'll need to set the ultimate tone for your product or brand launch.
Guarantee guests at your launch a great time. Give your product an outstanding and unique launch profile. Here is just one of the many successful product launch events we helped put together.
Contact Applause Entertainment to talk about the range of options available that will make your product launch stand out from the crowd.
If you have an event coming up, and need party ideas, a host, entertainment, or some out-of-the-box thinking, we are the ones to call. Providing party ideas and event entertainment Australia wide, call us on 1300 261 545, or send us an enquiry to get started!
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